Rubix UKII is Europe’s largest supplier of industrial maintenance, repair and overhaul products and services. With Pan-European coverage spanning 21 countries, Rubix is a specialist supplier of not only MRO consumables but advanced engineering and continuous improvement services as well.
MISIO was asked to clarify a singular go-to-market message able to articulate all of Rubix’s core propositions and value adding capabilities. Next, the task was to curate a list of high value accounts to target, and execute consistent outreach across these to develop near-term sales pipeline and a long-term engagement calendar of pending opportunities.
Southgate Global is a leading UK specialist distributor of packaging equipment, delivery consumables and maintenance servicing for operational logistics and fulfilment. They are also an OEM with an in-house new product development (NPD) team delivering bespoke design capabilities for novel requirements across eCommerce, retail and other sectors.
MISIO was engaged to support the new business and lead generation efforts of their in-house team to grow top line revenue and build overall sales pipeline. Through a combination of research, list-building, market engagement and ongoing message rework, MISIO utilised a range of online and sales enablement tools to achieve campaign goals.
Direct Tyre Management is the largest independent tyre management solutions provider in the UK with a technology-led, environmentally conscious approach to tyre estate management. With a technology set focussed on tyre monitoring and vehicle maintenance for fleet operators, DTM has doubled its turnover in recent years while being supported by private equity investment.
MISIO was engaged to perform sales development and lead generation related services for DTM. The programme targeted accounts previously identified by their private equity owner and briefly extended into their sister company, NRG Riverside. Integration into their in-house team of territory sales executives along with careful planning and execution yielded both near and long-term opportunities.
Industrial Vision Systems is a global provider of vision systems, machine vision and automated inspection machinery. Their non-contact vision systems and machines are used in all areas of production across a diverse range of industry sectors, including pharmaceuticals, medical devices, general manufacturing, automotive, and more.
MISIO was engaged to deliver an outbound campaign spanning two of IVS’s service lines, targeting accounts in the UK, US and Rest of World. Utilising both online and sales enablement tools, MISIO was able to increase IVS’s brand awareness at scale, build sales pipeline and feedback on developments and messaging resonance across stakeholders and industries.